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Saturday, August 26, 2017

Reason Why Your Business Need Online Review

Whether you are a construction worker or a doctor, you provide a service that your customers need. Those customers used to talk about their experience only to friends and family through word of mouth.

Nowadays, in a few short seconds somebody can post a review online for everyone to see. As the business owner, you may not be aware of a customer’s negative experience until they post a bad review on Yelp or Google.

These online reviews can have a huge impact on your business!

We’ve collected 15 powerful statistics on how online reviews can increase customers, sales, and trust for your business.

Check these statistics out and if you need any help getting or managing your reviews let us help.


Source: https://broadly.com/blog/online-review-statistics

Saturday, August 19, 2017

6 Behaviors to Avoid on Social Media

Undoubtedly, social media has become a premier platform for businesses and marketers alike. With over 2.8 billion active social media users worldwide as of January 2017, it has become the largest congregation of the world’s population that it’s a huge loss to any business that has not yet placed itself in social media.

And with an avenue that promotes the freedom of expression, it’s relatively easy to be the voice of the population. It’s also relatively easy to be ignored as well. A big factor that plays into an account’s obscurity lies in the mistakes that the user commits with their online presence.

In fact, Sprout Social’s survey of more than 1,000 Facebook, Instagram and Twitter users found that there are six major social media mistakes that any business even yours can be prone to at any given point. And they can result to you losing followers quickly. In this infographic, we will discuss these six mistakes and what you can do to avoid them.
6 Social Media Behaviors to Avoid in 2017 (Infographic) - An Infographic from CJG Digital Marketing
Embedded from CJG Digital Marketing

Thursday, August 10, 2017

Social Media Image Sizes Cheat Sheet 2017 Infographic

Social platforms are always switching things up on you - just when you think you've got your strategy all set, they release an update that throws everything out of whack, and has you scrambling to catch up.

This is particularly evident in their optimal image dimensions. Facebook's Page dimensions are always changing, Twitter releases an update and you have to re-format all your content. And you can't just ignore it - increasingly, social platforms are your digital first impression, where people are first coming into contact with your business. You need to make sure you're presentation is up to speed, and that you're maximizing your opportunities through your visual assets.



Source: https://wearetop10.com/social-media-cheat-sheet-image-sizes/

Thursday, August 3, 2017

Importance of Color Selection in Company Logo

Understanding the science behind color could increase the effectiveness of your company’s branding methods. When it comes to identifying your brand, your logo is probably the first thing your customers will think of.

While honing the narrative and message behind your logo should of course be your primary concern, research suggests that your logo’s design and specifically its colors have more bearing on your customers’ opinions than you might think.

The implications of color’s effect on people’s emotions are far reaching, and understanding your customers’ connections to certain colors could increase the effectiveness of your company’s branding methods.

According to research complied by web design and marketing company WebPageFX, people make a subconscious judgment about a product in less than 90 seconds of viewing, and a majority of these people base that assessment on color alone. In fact, almost 85% of consumers cite color as the primary reason they buy a particular product, and 80% of people believe color increases brand recognition.

RED

Red is often associated with the heat of sun and fire and is considered a high-arousal color, often stimulating people to take risks, according to color think tank, Pantone. It has also been shown to stimulate the senses and raise blood pressure, and it may arouse feelings of power, energy, passion, love, aggression, or danger.

YELLOW

Yellow is often associated with the heat of sun and fire and is considered a high-arousal color. It may stimulate feelings of optimism and hope or cowardice and betrayal.

BLUE

Blue is often associated with the coolness of the sea and sky. It has been shown to calm the senses and lower blood pressure. It may stimulate feelings of trust, security, order, and cleanliness.

ORANGE

Orange is often associated with the heat of sun and fire and is considered a high-arousal color. It may stimulate feelings of energy, balance, and warmth.

GREEN

Green is often associated with the coolness of leaves. People often associate it with nature, health, good luck, and jealousy.

PURPLE

Purple is generally considered a low-arousal color. It may stimulate feelings of spirituality, mystery, royalty, or arrogance.

Source:
 https://www.webpagefx.com/blog/web-design/psychology-of-color-infographic/

Customer Acquisition Strategies: 7 Ways To Increase Online Sales

Customer acquisition is a crucial first step for startups as well as an ongoing goal for well-established businesses. It’s harder than ever...