Understanding
the science behind color could increase the effectiveness of your company’s
branding methods. When it comes to identifying your brand, your logo is
probably the first thing your customers will think of.
While honing
the narrative and message behind your logo should of course be your
primary concern, research suggests that your logo’s design and specifically its
colors have more bearing on your customers’ opinions than you might think.
The
implications of color’s effect on people’s emotions are far reaching, and
understanding your customers’ connections to certain colors could increase the
effectiveness of your company’s branding methods.
According
to research complied by web design and marketing company WebPageFX, people
make a subconscious judgment about a product in less than 90 seconds of
viewing, and a majority of these people base that assessment on color alone. In
fact, almost 85% of consumers cite color as the primary reason they buy a
particular product, and 80% of people believe color increases brand
recognition.
RED
Red is often
associated with the heat of sun and fire and is considered a high-arousal
color, often stimulating people to take risks, according to color think tank,
Pantone. It has also been shown to stimulate the senses and raise blood
pressure, and it may arouse feelings of power, energy, passion, love,
aggression, or danger.
YELLOW
Yellow is
often associated with the heat of sun and fire and is considered a high-arousal
color. It may stimulate feelings of optimism and hope or cowardice and
betrayal.
BLUE
Blue is
often associated with the coolness of the sea and sky. It has been shown to
calm the senses and lower blood pressure. It may stimulate feelings of trust,
security, order, and cleanliness.
ORANGE
Orange is
often associated with the heat of sun and fire and is considered a high-arousal
color. It may stimulate feelings of energy, balance, and warmth.
GREEN
Green is
often associated with the coolness of leaves. People often associate it with
nature, health, good luck, and jealousy.
PURPLE
Purple
is generally considered a low-arousal color. It may stimulate feelings of
spirituality, mystery, royalty, or arrogance.
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Source: https://www.webpagefx.com/blog/web-design/psychology-of-color-infographic/ |
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