Customer acquisition is a crucial first step for startups as well as an ongoing goal for well-established businesses. It’s harder than ever to stand out in today’s crowded marketplace. But with the right strategies in place, you can ensure your business is profitable.
BrianDownard cover 7 of these powerful strategies in this data-backed guide.
1. Get on the first page of Google with content & SEO
80% of people ignore paid ads and instead focus on organic results…
Plus, 75% of people never scroll past the first page of search results.
The truth is…
Your business needs to rank on the first page for keywords that your customers search for.
By creating and promoting content that gets back links from authority sites, your content and website will receive higher search engine rankings.
2. Use authority sculpting to boost any website page
If you want to rank pages for things you sell like ecommerce product pages, service pages or local business pages, you can use authority sculpting to send authority from one page to another usinginternal linking.
The best part?
Authority sculpting can increase organic search by 250% to your desired page.
Be sure the internal links you create are relevant or you’ll end up hurting your page rankings.
3. Go viral by leveraging the right 3rd-party audiences
When you can find and engage influencers who already have the audience you want, then leverage that audience to build your own, you can acquire new customers at lighting speed.
On average, influencer marketing sees a 6-to-1 return on investment.
Social media mentions, guest blogging, link building, partnerships, and press coverage are all examples of how you can use 3rd-party audiences to acquire more customers.
4. Skyrocket word-of-mouth with 2-sided referrals
A 2-sided referral is where both the referrer their friend get rewarded for participating.
This is highly effective because…
People are 4X more likely to buy when referred by a friend.
In fact, for most businesses 65% of new business come from customer referrals!
When you use 2-sided referrals, it increases the likelihood that people will participate and refer others.
5. Use sales-focused content to increase close rates
Content marketing isn’t just for brand awareness…
When you create product videos, spec sheets, and FAQs, you’ll make it easier for customers to make a purchasing decision.
That’s because 61% of people say they are more likely to buy from a brand that delivers content.
When you successfully arm your sales team with these kinds of tools, they’ll be unstoppable!
6. Use email marketing to automate sales
Email marketing is consistently voted the most effective marketing channel.
Why is it so effective?
Because every $1 spent on email has an average return of $44.
On top of that, automating your lead nurturing process with targeted emails can bolster those results.
In fact, automations can increase revenue by 10% in just 6-9 months!
7. Identify top converting channels using analytics
Not enough businesses emphasize the importance of measuring marketing ROI.
Check this out…
50% of businesses find it difficult to attribute marketing directly to revenue results.
Analytic tools solve this problem by allowing you to analyze your marketing channels so you can identify the ones that perform the best, then make adjustments to improve your ROI.
1. Get on the first page of Google with content & SEO
80% of people ignore paid ads and instead focus on organic results…
Plus, 75% of people never scroll past the first page of search results.
The truth is…
Your business needs to rank on the first page for keywords that your customers search for.
By creating and promoting content that gets back links from authority sites, your content and website will receive higher search engine rankings.
2. Use authority sculpting to boost any website page
If you want to rank pages for things you sell like ecommerce product pages, service pages or local business pages, you can use authority sculpting to send authority from one page to another usinginternal linking.
The best part?
Authority sculpting can increase organic search by 250% to your desired page.
Be sure the internal links you create are relevant or you’ll end up hurting your page rankings.
3. Go viral by leveraging the right 3rd-party audiences
When you can find and engage influencers who already have the audience you want, then leverage that audience to build your own, you can acquire new customers at lighting speed.
On average, influencer marketing sees a 6-to-1 return on investment.
Social media mentions, guest blogging, link building, partnerships, and press coverage are all examples of how you can use 3rd-party audiences to acquire more customers.
4. Skyrocket word-of-mouth with 2-sided referrals
A 2-sided referral is where both the referrer their friend get rewarded for participating.
This is highly effective because…
People are 4X more likely to buy when referred by a friend.
In fact, for most businesses 65% of new business come from customer referrals!
When you use 2-sided referrals, it increases the likelihood that people will participate and refer others.
5. Use sales-focused content to increase close rates
Content marketing isn’t just for brand awareness…
When you create product videos, spec sheets, and FAQs, you’ll make it easier for customers to make a purchasing decision.
That’s because 61% of people say they are more likely to buy from a brand that delivers content.
When you successfully arm your sales team with these kinds of tools, they’ll be unstoppable!
6. Use email marketing to automate sales
Email marketing is consistently voted the most effective marketing channel.
Why is it so effective?
Because every $1 spent on email has an average return of $44.
On top of that, automating your lead nurturing process with targeted emails can bolster those results.
In fact, automations can increase revenue by 10% in just 6-9 months!
7. Identify top converting channels using analytics
Not enough businesses emphasize the importance of measuring marketing ROI.
Check this out…
50% of businesses find it difficult to attribute marketing directly to revenue results.
Analytic tools solve this problem by allowing you to analyze your marketing channels so you can identify the ones that perform the best, then make adjustments to improve your ROI.
No comments:
Post a Comment